CRO
Testing is an integral way to make decisions, when making changes it is important to know they don’t have a negative impact on the user.
Useful insight can still be gained from a test whether there is a significant improvement to conversion or not. Improving the conversion of a site requires real world quantative data, below are some the ways to get that data.
VWO
VWO is a testing platform that has the ability to get data in various different ways:
- A/B tests
- Heatmaps
- Clickmaps
These are essential tools to discover how a large number of users are interacting with a website. With this data informed decisions can be made on what changes (if any) should be made to improve conversion rates.
Google Analytics
I use Google Analytics to determine which pages are the most popular if there is a need to get a significant result on a test quickly. It is also very handy to find out what the next/previous page path is as it can help guide certain decisions.
Previous Test
One of the most successful tests I have initiated was changing a phone icon in a mobile header to a CTA that had the word “Contact” in it. This saw an uplift of 110% on phone calls into the contact centre.